Maya Jefferson
Helping small businesses land in inboxes, not spam folders.
Email Deliverability Strategist
Maya is passionate about ensuring your emails reach the right audience. With a keen eye on deliverability trends, she helps businesses optimize their email strategies for maximum impact.
Articles by Maya Jefferson
SPF, DKIM, and DMARC Explained: Boost Your Email Trust Score in 2025
Struggling with low open rates or spam issues? Learn how SPF, DKIM, and DMARC can help your small business boost email trust and inbox delivery in 202...
How to Improve Email Deliverability Rates Without Hurting Your Open Rate
Struggling with low email engagement? Learn how to increase your email deliverability without sacrificing open rates—practical tips, tools, and best p...
Mastering Email Deliverability in 2025: How to Land in the Inbox Every Time
Struggling to land in your customer’s inbox? Discover a complete, step-by-step guide to email deliverability in 2025—from setup to strategy—tailored f...
Understanding Email Authentication: A Key to Better Deliverability in 2025
Email authentication is more than a technical requirement—it’s your ticket to the inbox. Learn why SPF, DKIM, and DMARC are essential for better deliv...
How to Avoid Email Deliverability Issues and Improve Open Rates in 2025
Discover actionable strategies to overcome email deliverability challenges and boost open rates in 2025. Learn best practices tailored for SMBs to enh...
How to Improve Email Deliverability in 2025: Proven Strategies That Work
Discover proven strategies to enhance your email deliverability in 2025, ensuring your messages reach your audience's inbox and drive engagement.
How to Build an Email List from Scratch: Step-by-Step Guide for 2025
Discover a step-by-step guide to building an email list from scratch in 2025, tailored for small and medium-sized businesses aiming to enhance their m...
Why Open Rates Are Dropping — And How Smart SMBs Are Fighting Back
Open rates are declining, but that doesn't mean email is dead. Discover why this is happening and how savvy SMBs are using smarter strategies to drive...